Persuasive Communication
See also the suggested reading for particular
assignments.
- Beasley, Ron & Marcel Danesi (2002)
Persuasive Signs: The Semiotics of Advertising. New York: Mouton de Gruyter
- Chandler, Daniel (2008) 'Advertising'. In Glen Creeber (Ed)
The Television Genre Book (2nd Edn). London: Palgrave Macmillan/BFI, pp. 178-180
- Chandler, Daniel and Rod Munday (2011)
Dictionary of Media and Communication. Oxford: Oxford University Press
- Cialdini, Robert (2007)
Influence: The Psychology of Persuasion. New York: HarperBusiness
- Cook, Guy (2001)
The Discourse of Advertising. London: Routledge
- Dyer, Gillian (1982)
Advertising as Communication. London: Routledge
- Dzamic, Lazar (2001)
No-Copy Advertising. Hove: RotoVision
- Goffman, Erving (1979)
Gender Advertisements. New York: Harper & Row
- Hecker, Sidney & David W Stewart (Eds) (1988)
Nonverbal Communication in Advertising. Lexington, MA: Lexington Books/D C Heath
- Hovland, Carl, Irving L. Janis & Harold H. Kelley (1953)
Communication and Persuasion: Psychological Studies of Opinion Change. New Haven, CT: Yale University Press
- Larson, Charles U. (1998)
Persuasion: Reception and Responsibility (8th Edn). Belmont, CA: Wadsworth
- Messaris, Paul (1997)
Visual Persuasion: The Role of Images in Advertising. Thousand Oaks: Sage
- O'Shaughnessy, John & Nicholas Jackson O'Shaughnessy (2004)
Persuasion in Advertising. London: Routledge
- Packard, Vance (1962)
The Hidden Persuaders. Harmondsworth: Penguin
- Petty, Richard E. & John T. Cacioppo (1996)
Attitudes and Persuasion: Classic and Contemporary Approaches. Boulder, CO: Westview Press
- Rogers, William (2007)
Persuasion: Messages, Receivers, and Contexts. Lanham, MD: Rowman & Littlefield
- Scott, Linda M & Rajeev Batra (Eds) (2003)
Persuasive Imagery: A Consumer Response Perspective. Mahwah, NJ: Erlbaum
