Suggested Reading: John Berger's Ways of Seeing

Although John Berger's well-known book is not explicitly semiotic, the focus of both his book and the original TV series is highly relevant for this module. It is particularly useful on the subject of the male gaze, on social codes of looking, on the representation of women and on visual persuasion in advertising.

The Book

• Berger, John (1972) Ways of Seeing. London: BBC/Penguin

The Television Series (BBC 1972)

After decades of unavailability even on VHS, there is now a copy on YouTube.

• Episode One: The Reproduction and Recontextualisation of Art
  • Part One
  • Part Two
  • Part Three
  • Part Four
• Episode Two: The Female Body and the Male Gaze
  • Part One
  • Part Two
  • Part Three
  • Part Four
• Episode Three: Painting and Possession
  • Part One
  • Part Two
  • Part Three
  • Part Four
• Episode Four: The Language of Advertising
  • Part One
  • Part Two
  • Part Three
  • Part Four

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