University of Wales Aberystwyth

Directory : Advertising :: Advertising General


Abadi, Michael Cyrus (nd) 'Advertising as a Behavioral Science' [link added 10/05/2000]

Anderson, Chuck (2002) 'The Big Lie: The Truth About Advertising' (extracts)

Chandler, Daniel (1995) 'Young Audiences for Advertisers: Some Psychographic Variables'

Chandler, Daniel (1996) 'Analysis of Advertisements'

Chandler, Daniel (1997) 'Semiotic Analysis of Advertisements: A Framework'

Chandler, Daniel (1998) 'Notes on The Gaze'

Gottschalk, Simon (1999) 'Speed Culture: Fast Strategies in Televised Commercial Ads' (Qualitative Sociology)

Grassl, Wolfgang (1999) 'The Ontology of Brands'

Harms, John & Douglas Kellner (nd) 'Toward A Critical Theory of Advertising'

Harris, Alan (1989) 'Sell! Buy! Semiolinguistic Manipulation in Print Advertising'

Howard, Rebecca (1998) 'What Value Is There In Studying Advertisements?

Imai, Takahiro (1996) 'Identity and Desire in Consumption'

Ingham, Helen (1997) 'What Value Is There In Studying Advertisements?'

Jhally, Sut (1997) 'Advertising Codes and Fetishism: An Empirical Study'

Kim, Joohoan (nd) 'From Commodity Production to Sign Production'

McQuarrie, Edward & Glen David Mick (1996) 'Figures of Rhetoric in Advertising Language'

McQuarrie, Edward & Glen Mick David (1992) 'On Resonance: A Critical Pluralistic Inquiry into Advertising Rhetoric'

Myers, Greg (nd) 'Analysing Print Ads - A Checklist'

Owen, Sharon (1998) 'What Value Is There In Studying Advertisements?'

Soares, Joseph (1997) 'You Can Buy Happiness' (Examples from the History of Advertising)

Streeter, Tom (2002) 'Semiotics and Advertisements'

Taflinger, Richard (1996) 'Taking ADvantage: The Psychology of Consumer Behaviour'

Taflinger, Richard (1996) 'Greed and Advertising'

Wateridge, Steve & Brian Donaghey (nd) 'Do Not Underestimate the Power of the Endline! Reviewing the Value of Endlines as Branding Tools'

Other Links

Front and Center: Newsletter of the John W Hartman Center for Sales, Advertising, and Marketing History [link added 08/11/2000]

European Advertising Standards Alliance [link added 18/03/1999]

Institute of Practitioners in Advertising [link added 20/05/2002]

Journal of Consumer Research (print journal; online contents pages) [link added 20/07/1998]

Campaign Interactive: UK Advertising Industry Magazine [link added 18/11/1998]

The Advertising Association (UK) [link added 16/03/1998]

Ad Age [link added 18/11/2000]

Adbusters [link added 18/11/2001]

'I have an idea': Canada's Advertising Intellectual Archive [link added 10/06/2003]

Advertising Weblinks (University of Iowa) gold star [link added 18/11/2000]

e-Commerce Search Engines mcs [link added 18/11/2001]

Advertising Media Internet Center [link added 18/11/2001]

Ad Access (searchable US historical database of ads)

Advertising and Marketing: Resources for teaching secondary school students [link added 11/12/1998]

Best British Ads, 1950s-1990s mcs [link added 18/03/2001]

Quotes about Advertising [link added 18/11/2000]

Recommended Reading

Anderson, Chuck (2000) : The Big Lie: The Truth About Advertising. London: Random Thoughts

Campaign (1999) : The 100 Best Posters of the Century. London: Profile Books

Cook, Guy (1992) : The Discourse of Advertising. London: Routledge

Dyer, Gillian (1982) : Advertising as Communication. London: Routledge

Fowles, Jib (1996) : Advertising and Popular Culture. Newbury Park: Sage

Leiss, William, Stephen Kline & Sut Jhally (1990) : Social Communication in Advertising: Persons, Products and Images of Well-Being (2nd Edn.). London: Routledge

Myers, Greg (1999) : Ad Worlds: Brands, Media, Audiences. London: Arnold

Robinson, Mark (2000) : 100 Greatest TV Ads. London: Harper Collins

Williamson, Judith (0978) : Decoding Advertisements. London: Marion Boyars