University of Wales Aberystwyth

Directory : Advertising :: Children and Advertisements


Cattin, Philippe & Subhash C Jain (1979) 'Content Analysis of Children's Commercials' (A Review) [link added 13/01/2000]

Collins, Jude (1992) 'Who's Afraid of the Big Bad Box? Children and TV Advertising in Four Countries' et al. (A Review) [link added 17/10/1997]

Craig, Stephen R (1992) 'The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis' (A Review) [link added 17/11/1997]

Doolittle, John & Robert Pepper (1975) 'Children's TV Ad Content - 1974' (A Review) [link added 17/11/1997]

Eaton, B. Carol & Joseph R. Dominick (1991) 'Product-Related Programming and Children’s TV - A Content Analysis [link added 14/10/1997]

Griffiths, Merris (2001) 'Children’s Toy Ads' [link added 02/05/2002]

Griffiths, Merris and Daniel Chandler (1998) Gendered Editing and Camerawork Techniques in Advertisements for Children’s Toys on British Television [link added 02/09/1998]

Kolbe, Richard H & Darrell Meuhling (1995) 'Gender Roles and Children’s Television Advertising' (A Review) [link added 14/10/1997]

Lloyd-Davis, Scarlett (2002) 'A Semiotic Analysis of the Representation of 'The Family' in Children's Commercials' [link added 01/05/2003]

Smith, Lois J (1994) 'A Content Analysis of Gender Differences in Children’s Advertising' (A Review) [link added 02/06/2004]

Unnikrishnan, Namita (nd) 'The Impact of TV Advertising on the Values, Attitudes and Aspirations of Children in India' [link added 17/11/2000]

Welch, Renate L (1979) 'Subtle Sex-Role Cues in Children's Commercials' et al. (A Review) [link added 17/11/2000]

Other Links

Bibliography of Research on Advertising and Children [link added 20/07/1998]

Recommended Reading

Furnham, Adrian & Barrie Gunter (1997) : Children as Consumers. London: Butterworth-Heinemann

McNeal, James U (1991) : The Bibliography of Research and Writings on Marketing and Advertising to Children. Lexington: New Lexington Press

Seiter, Ellen (1993) : Sold Separately : Children and Parents in Consumer Culture (Communications, Media, and Culture). Piscataway, NJ: Rutgers University Press

Unnikrishnan, N (1995) : The Impact of Television Advertising on Children. Newbury Park: Sage