University of Wales Aberystwyth
 


Directory : Advertising :: Gender and Advertising

Articles

Agger, Michael (nd) 'Cars for the Cowboy' [link added 20/11/2000]

Bailey, Rachel (2001) 'Gender-Differentiated Car Commercials' [link added 05/11/2001]

Baker, Graham (2005) A Semiotic Analysis of Gender Differences in the Form and Content of Print Advertisements [link added 31/10/2005]

Batchelor, Nicola (2003) 'Gender Targeting in Print Ads' [link added 01/05/2003]

Chandler, Daniel (1998) 'Notes on The Gaze' [link added 30/06/1998]

Clare, Alexander (1998) 'A Semiotic Analysis of Magazine Ads for Men’s Fragrances' [link added 24/04/1998]

Craig, Stephen (1992) 'The Effect of Television Day Part on Gender Portrayals in Television Commercials: A Content Analysis' [link added 14/10/1997]

Craig, Steve (1992) 'Men's Men and Women's Women: How TV Commercials Portray Gender to Different Audiences' [link added 07/11/2003]

Doward, Jamie (2000) 'Why Adland is Still Lad Land' [link added 06/11/2003]

Furnham, Adrian (1999) 'Gender Role Stereotyping in Advertisements on Two British Radio Stations' [link added 15/02/2004]

Goldman, Bob (nd) 'Women’s Bodies in Sports Ads' [link added 03/11/1998]

Gray, Lisa (2003) 'A Semiotic Analysis of the Representation of the Male Body in Print Ads' [link added 01/05/2003]

Griffiths, Merris (2002) 'Blue worlds and pink worlds: A portrait of intimate polarity' [link added 05/11/2003]

Griffiths, Merris (2001) 'Children’s Toy Ads' [link added 03/05/2002]

Griffiths, Merris and Daniel Chandler (1998) 'Gendered Editing and Camerawork Techniques in Advertisements for Children’s Toys on British Television' [link added 02/09/1998]

Grow, Gerald (1998) 'Don’t Hate Me Because I’m Beautiful: A Commercial In Context' [link added 20/11/1999]

Henderson, Emma (2004) 'Ralph Lauren Ads for Men and Women: A Semiotic Analysis' [link added 09/06/2004]

Hogg, Margaret K & Jade Garrow (2003) 'Gender identity and the consumption of visual images in television advertising' [link added 11/11/2003]

Hupfer, Maureen (2002) 'Communicating with the Agentic Woman and the Communal Man: Are Stereotypic Advertising Appeals Still Relevant?' [link added 06/11/2003]

Hupfer, Maureen (2002) 'Communicating with the Agentic Woman and the Communal Man: Are Stereotypic Advertising Appeals Still Relevant?' [link added 06/11/2003]

Kaklamanou, Nancy (2003) Gender differentiation in the use of design features in commercial web sites: The case of the Lancia Ypsilon and the Alfa Romeo 156 [link added 26/11/03]

Kolbe, Richard H & Darrell Meuhling (1995) 'Gender Roles and Children’s Television Advertising' (A Review) [link added 14/10/1997]

Limpinnian, Danielle (2002) 'The Portrayal of Men and Women in TV Ads' [link added 07/05/2002]

Miller, Danielle (2002) 'Gender Targeting in Print Ads' [link added 13/02/2002]

Napoli, Julie, Marie Murgolo & Ian Boudville (2003) 'Female Gender Images in Adolescent Magazine Advertising' [link added 11/11/2003]

Palan, Kay M (2001) 'Gender Identity in Consumer Behaviour Research' [link added 06/11/2003]

Peirce, Kate, Michael McBride & Tim England (nd) 'What if the Energizer Bunny were Female? Importance of Gender in Perception of Advertising Spokes-character Effectiveness' [link added 24/07/2001]

Perez-Ortiz, Pablo (2003) 'Gender Targeting in Magazine Ads for Motorola Mobiles' [link added 01/05/2003]

Phillips, Rebecca (2000) 'Advertisers' Strategies to Target Gay Audiences in Attitude and Gay Times' [link added 02/06/2000]

Scott A. Lukas (2003) 'Gender Ads Project' [link added 20/05/2003]

Smith, Lois J (1994) 'A Content Analysis of Gender Differences in Children’s Advertising' (A Review) [link added 02/06/2004]

Stavrinadou, Christina (2003) Comparison between the websites of Vogue and Esquire [link added 26/11/2003]

Taflinger Richard F (1996) 'You and Me, Babe: Sex and Advertising' [link added 20/10/2000]

Welch, Renate L (1979) 'Subtle Sex-Role Cues in Children’s Commercials' [link added 20/11/2001]

Yarborough, Melanie (nd) 'Gender-Pitched Advertising: Do Men and Women See the Same Things?' [link added 13/04/2000]

Zarchikoff, Rebecca (nd) 'Sexual Images of Women to Sell Products - "Facism" and "Bodyism"' [link added 05/11/2003]

Other Links

The Commercial Closet: Gay-Themed Ads [link added 30/06/2001]

Articles and Books on the Male Body in Print Ads [link added 07/05/2002]

Henderson, Emma (2004) 'Ralph Lauren Ads for Men and Women: A Semiotic Analysis' [link added 09/06/2004]

Recommended Reading

Dines, Gail & Jean M Humez (Eds.) (1994) : Gender, Race and Class in Media. Newbury Park: Sage