University of Wales Aberystwyth

Directory : Advertising :: Semiotics of Advertising


Chandler, Daniel (2001) 'Semiotics: The Basics' [link added 30/05/2001]

Chandler, Daniel (1997) 'Semiotic Analysis of Advertisements: A Framework' [link added 21/05/2000]

Chandler, Daniel (1995) 'Semiotics for Beginners' [link added 19/11/2001]

Clare, Alexander (1998) 'A Semiotic Analysis of Magazine Ads for Men’s Fragrances' [link added 24/04/1998]

Edwards, Eleanor (2003) 'A Semiotic Analysis of Two Guinness Commercials' [link added 01/05/2003]

Even-Zohar, Itamar (1997) 'Culture as Goods vs. Culture as Tools' [link added 13/07/2001]

Foster, Elaine (2001) 'A Semiotic Analysis of Alcohol Commercials' [link added 13/12/2001]

Griffiths, Merris (1996) 'A Semiotic Analysis Of Diesel Print Ads' [link added 24/10/2000]

Harris, Alan C (1989) 'Sell! Buy! Semiolinguistic Manipulation in Print Advertising' [link added 13/07/2001]

Henderson, Emma (2004) 'Ralph Lauren Ads for Men and Women: A Semiotic Analysis' [link added 09/06/2004]

Katsika, Maria (2002) 'Comparison and Contrast of the Websites of Two Rival Global Brands' [link added 03/01/2002]

Langan, Catherine R (1998) 'Intertextuality in Advertisements for Silk Cut Cigarettes' [link added 24/04/1998]

McKeown, Ruth (1998) 'Le Parfum de Washing-Up: A Semiotic Analysis of Two Ads for Persil Liquid' [link added 28/04/1998]

Moriarty, Sandra (1995) 'Visual Semiotics and the Production of Meaning in Advertising' [link added 09/08/2002]

Necke, Karl Josef (2002) 'The Positioning of the Viewer and the Product in Commercials aimed at a Youthful Market' [link added 01/05/2003]

Phillips, Rebecca (2000) 'Advertisers’ Strategies to Target Gay Audiences in Attitude and Gay Times' [link added 02/06/2000]

Reschke, Nadin (1998) 'A Semiotic Analysis of a Cosmetics Ad and its Interpretation by Readers' [link added 24/04/1998]

Richards, Sarah (1998) 'A Semiotic Analysis of Wallis Clothes Ads' [link added 24/04/1998]

Selfe, Melanie (2001) 'A Semiotic Analysis of Bacardi Breezer Commercials' [link added 13/07/2001]

Steven, Michael (1998) 'A Semiotic Analysis of Three Beer Advertisements' [link added 04/05/1998]

Stone, Rebecca (2000) 'A Semiotic Analysis of Four Designer Clothing Advertisements' [link added 24/11/2000]

Streeter, Tom (2002) 'Semiotics and Advertisements' [link added 09/03/1998]

Ward, Cindy (2002) 'A Semiotic Analysis of two Cleaning Product Commercials' [link added 01/05/2003]

Watson, Justin (2001) 'A Semiotic Analysis of the Representation of ‘The Family’ in Children’s Commercials' [link added 13/12/2001]