Articles
Alcock, Katrina (1997) 'In what ways is watching TV an active process of interpretation rather than a passive process of 'assimilating information?' 
[link added 15/01/1998]
Ang, Ien (1991) 'Stalking the Wild Viewer' (Continuum) [link added 15/01/2002]
Auter, Philip J. & Trista F. Neisen (1997) 'Adolescent Parasocial Interaction: A Preliminary Investigation' [link added 09/04/2001]
Bailey, Rachel (2002) 'Buffy: Television Fantasy and Gendered Readings' [link added 07/06/2002]
Batchelor, Nicola (2003) 'Horton and Wohl's Concept of Parasocial Interaction' [link added 03/07/2003] 
Buckingham, David (1997) 'The EastEnders Audience' [link added 15/01/1998]
Chandler, Daniel (1995) 'Learning Television Realities' (Fieldwork Report) [link added 30/06/1998]
Chandler, Daniel (1996) 'A Guide to Analysing your Interpretation of a TV Programme' [link added 15/01/1997]
Chandler, Daniel (1994) 'Some Research Methods in the Study of Television Viewing' [link added 30/06/1998]
Chandler, Daniel (1997) 'Schema Theory and the Interpretation of Television Programmes' [link added 30/06/1998]
Chandler, Daniel (1994) 'Why do People Watch Television?' [link added 30/06/1998]
Chandler, Daniel (1997) 'Interpreting Children's Talk About Television' [link added 15/01/1997]
Chandler, Daniel (1980) 'Notes on David Morley's The "Nationwide" Audience' [link added 30/06/1998]
Chandler, Daniel (1997) 'Notes on The Elihu Katz & Tamar Liebes Cross-Cultural Viewing Studies' [link added 30/06/1998]
Chandler, Daniel (1994) 'The TV Soap Opera Genre and its Viewers' [link added 30/06/1998]
Chandler, Daniel (1995) 'Cultivation Theory' [link added 15/01/1997]
Chandler, Daniel (1998) 'Notes on "The Gaze"' [link added 30/06/1998]
Gauntlett, David (1998) 'What's Wrong with the "Effects Model"?' [link added 13/10/1997]
Gibert, Marie (2003) 'Watching Television or Film as an Active Process of Interpretation' [link added 29/05/2003]
Griffiths, Alison (1994) 'Television and Welsh Identity - An Ethnographic Study' (Continuum) [link added 15/01/2002]
Hamley, Katherine (1999) 'What are the Main Research Issues and Difficulties in Investigating Children’s Understanding of Television?' [link added 03/07/2000]
Harris, Katie (2002) 'Is Television Like a Language Which we Read?' [link added 06/06/2002]
Harris, Katie (2002) 'Divergence in Retelling a Soap Episode' [link added 06/06/2002]
Herrmann, Stefan (2000) 'Do we learn to ‘read’ television like a kind of ‘language’?' [link added 15/01/2000]
Hummel, Anita (2002) 'Are TV Viewing Styles Related to Gender?' [link added 27/08/2002]
Jones, Donna M (1995) 'Why People Watch TV' [link added 13/10/1997]
Langan, Catherine (1997) 'Case-Studies of How People in the Same Household Differ in Their Use of Television' [link added 15/01/2000]
Livingstone, Sonia (1990) 'Typology of Divergence in Narrative Interpretation' [link added 15/01/2000]
Livingstone, Sonia (1997) 'What Makes Viewers Diverge When Interpreting Narrative?' [link added 15/01/2000]
Mason, Virginia (1994) 'What Do We Learn from Television Quizzes' [link added 07/05/1998]
Moran, Philip (1999) 'How Different Viewers Make Sense of TV Ads' [link added 14/12/1999]
Munday, Roderick (2005) 'Critique Audience Reactions to Same Sex Romantic Screen Kisses' [link added 02/11/2005]
Oatey, Alison (1999) 'The Strengths and Limitations of Interviews as a Research Technique for Studying Television Viewers' [link added 18/05/1999]
Owen, Dewi Rheinallt (1997) 'Case-Studies of How People in the Same Household Differ in Their Use of Television' [link added 15/01/1998]
Parr-Davies, Neil (2003) 'Is Television Like a Language Which We 'Read'? [link added 18/06/2003]
Petty, Bridget (2002) 'How Do People Read Television News?' [link added 15/01/2002]
Prescott, Anna (1998) 'Male Viewers of Soap Operas' [link added 20/05/1998]
Rentschler, Eric and Kaes, Anton (nd) 'Reading a Film Sequence' [link added 28/11/2000]
Sands, Lesley (1997) 'Case-Studies of How People in the Same Household Differ in Their Use of Television' [link added 15/01/1998]
Sands, Lesley (1998) 'Differences in Sense-Making Among TV News Viewers' [link added 15/01/1998]
Shakir, Shanaz (2005) 'The Matrix as Enactment of Plato’s [link added 25/10/2005]
Shakir, Shanaz (2005) Illustrate and Discuss the Contention that we Learn to ‘Read’ Television and Film [link added 13/10/2005]
Smith, Coral (2003) 'Viewers' Attitudes to Prejudice in The Simpsons' [link added 15/01/2000]
Starke, Nicola (1997) 'Case-Studies of How People in the Same Household Differ in Their Use of Television' [link added 15/01/1999]
Symes, Benjamin (1995) 'Watching TV as an Active Process' [link added 15/01/1999]
Viola, Marisa (2002) 'Interpreting TV News' [link added 22/05/2002]
Watkins, Dafydd (2003) 'Horton and Wohl's Concept of Parasocial Interaction' [link added 14/05/2004]
Watkins, Dafydd (2004) 'Buffy The Vampire Slayer: The Paranormal or the Parasocial?' (dissertation) [link added 14/05/2004]
Wegerer, Michael (1995) 'Scanning Star Trek: The Next Generation' [link added 15/01/1998]
Wesson, Phillip (2003) 'Watching TV as an Active Process' [link added 19/06/2003]
Wood, Matthew (1997) 'Case-Studies of How People in the Same Household Differ in Their Use of Television' [link added 15/01/1999]
Wood, Matthew (1996) 'The Portrayal of Gays and Lesbians on TV, and How Viewers React' [link added 15/01/1999]
van Beneden, Peter (1998) 'Viewer "Identification" with Characters in Television and Film Fiction' [link added 26/02/1999]
Bibliographies
Discuss the role of cultural factors in interpreting television with detailed reference to at least 3 published studies. (Assignment Reading List) [link added 23/11/1998]
Other Links
Broadcasters' Audience Research Board (BARB) (latest UK broadcast audience figures)
Recommended Reading
Condry, John (1989) : The Psychology of Television. Hillsdale, NJ: Erlbaum
Davies, Maire Messenger (1997) : Fake, Fact, and Fantasy: Children's Interpretations of Television Reality. , NJ: Lawrence Erlbaum
Fiske, John & John Hartley (1978) : Reading Television. London: Methuen
Fowles, Jib (1992) : Why Viewers Watch. Newbury Park: Sage
Hodge, Robert & David Tripp (1986) : Children and Television: A Semiotic Approach. Cambridge: Polity Press
Lewis, Justin (1991) : The Ideological Octopus: An Exploration of Television and its Audience. New York: Routledge
Livingstone, Sonia (1998) : Making Sense of Television. London: Routledge
Morley, David (1986) : Family Television. London: Routledge
Reeves, Byron & Clifford Nass (1998) : The Media Equation : How People Treat Computers, Television, and New Media Like Real People and Places. Cambridge: Cambridge University Press
