Suggested Reading:
Visual Communication
- Baker, Stephen (1961)
Visual Persuasion: The Effect of Pictures on the Subconscious. New York: McGraw-Hill (not explicitly semiotic but useful)
- Barnard, Malcolm (2005)
Graphic Design as Communication. London: Routledge
- Beasley, Ron & Marcel Danesi (2002)
Persuasive Signs: The Semiotics of Advertising. New York: Mouton de Gruyter (Chapter 1)
- Berger, Arthur Asa (1989)
Seeing is Believing: An Introduction to Visual Communication. Mountain View, CA: Mayfield
- Berger, John (1972)
Ways of Seeing. London: BBC/Penguin (not explicitly semiotic but very useful)
- Birren, Faber (1956)
Selling Color to People. New York: University Books (not explicitly semiotic but useful)
- BLOCK (Ed) (1996)
The Block Reader in Visual Culture. London: Routledge (not explicitly semiotic but useful)
- Bullock, August (2004)
The Secret Sales Pitch: An Overview of Subliminal Advertising. San Jose, CA: Norwich (not explicitly semiotic but useful) [a generator of controversy rather than a source of evidence!]
- Carson, Fiona & Claire Pajaczkowska (Eds) (2001)
Feminist Visual Culture. New York: Routledge (not explicitly semiotic but useful)
- Chandler, Daniel and Rod Munday (2011)
Dictionary of Media and Communication. Oxford: Oxford University Press
- Cook, Guy (2001)
The Discourse of Advertising. London: Routledge
- Dyer, Gillian (1982)
Advertising as Communication. London: Methuen
- Dzamic, Lazar (2001)
No-Copy Advertising. Hove: RotoVision (not explicitly semiotic but useful)
- Emmison, Michael & Philip Smith (2002)
Researching the Visual: Images, Objects, Contexts and Interactions in Social and Cultural Inquiry
(Introducing Qualitative Methods).
London: Sage
- Evans, Jessica & Stuart Hall (Eds) (1999)
Visual Culture: The Reader. Thousand Oaks, CA: Sage (not explicitly semiotic but useful)
- Forceville, Charles (1998)
Pictorial Metaphor in Advertising. London: Routledge
- Fowles, Jib (1996)
Advertising and Popular Culture. Thousand Oaks, CA: Sage
- Fox, Roy F. (Ed) (1994)
Images in Language, Media and Mind. Urbana, IL: NCTE (not explicitly semiotic but useful)
- Goffman, Erving (1979)
Gender Advertisements. New York: Harper & Row (not explicitly semiotic but useful)
- Gombrich, Ernst H. (1977)
Art and Illusion: A Study in the Psychology of Pictorial Representation. Oxford: Phaidon
- Gombrich, Ernst H. (1982)
The Image and the Eye: Further Studies in the Psychology of Pictorial Representation. London: Phaidon
[includes his argument that pictures cannot make statements] (not explicitly semiotic but useful)
- Handa, Carolyn (Ed) (2004)
Visual Rhetoric in a Digital World. Boston, MA: Bedford/St Martin's (not explicitly semiotic but useful)
- Hecker, Sidney & David W. Stewart (Eds) (1988)
Nonverbal Communication in Advertising. Lexington, MA: Lexington Books/D C Heath (not explicitly semiotic but useful)
- Heywood, Ian & Barry Sandywell (Eds) (1999)
Interpreting Visual Culture: Explorations in the Hermeneutics of the Visual. London: Routledge (not explicitly semiotic but useful)
- Hill, Charles A & Marguerite Helmers (Eds) (2004)
Defining Visual Rhetorics. Mahwah, NJ: Lawrence Erlbaum (not explicitly semiotic but useful)
- Hocks, Mary E. & Michelle R. Kendrick (Eds) (2003)
Eloquent Images: Word and Image in the Age of New Media.. Cambridge, MA: MIT Press (not explicitly semiotic but useful)
- Howells, Richard (2003)
Visual Culture. Cambridge: Polity (not explicitly semiotic but useful)
- Jenks, Chris (1995)
Visual Culture. London: Routledge (not explicitly semiotic but useful)
- Jones, Amelia (Ed) (2003)
The Feminism and Visual Culture Reader. London: Routledge (not explicitly semiotic but useful)
- Key, Wilson Bryan (1992)
Subliminal Ad-Ventures in Erotic Art. Boston, MA: Branden (not explicitly semiotic but useful) [a generator of controversy rather than a source of evidence!]
- Lester, Paul Martin (2000)
Visual Communication: Images with Messages. Belmont, CA: Wadsworth (not explicitly semiotic but useful)
- Leymore, Varda Langholz (1975)
Hidden Myth: Structure and Symbolism in Advertising. New York: Basic Books
- Messaris, Paul (1994)
Visual 'Literacy': Image, Mind, and Reality. Boulder, CO: Westview Press (not explicitly semiotic but useful)
- Messaris, Paul (1997)
Visual Persuasion: The Role of Images in Advertising. Thousand Oaks, CA: Sage (not explicitly semiotic but useful)
- Mirzoeff, Nicholas (Ed) (1998)
The Visual Culture Reader. London: Routledge (not explicitly semiotic but useful)
- O'Shaughnessy, John & Nicholas Jackson O'Shaughnessy (2004)
Persuasion in Advertising. London: Routledge (not explicitly semiotic but useful)
- Packard, Vance (1962)
The Hidden Persuaders. Harmondsworth: Penguin (not explicitly semiotic but useful)
- Prosser, Jon (Ed) (1998)
Image-Based Research: A Sourcebook for Qualitative Researchers. London: Routledge (not explicitly semiotic but useful)
- Schirato, Tony & Jen Webb (2004)
Understanding the Visual. London: Sage (not explicitly semiotic but useful)
- Schroeder, Jonathan E. (2002)
Visual Consumption (Routledge Interpretive Marketing Research). London: Routledge
- Scott, Linda M & Rajeev Batra (Eds) (2003)
Persuasive Imagery: A Consumer Response Perspective. Mahwah, NJ: Erlbaum
- Sharpe, Deborah T. (1975)
The Psychology of Color and Design. Totowa, NJ: Littlefield, Adams (not explicitly semiotic but useful)
- Sobieszek, Robert A. (1988)
The Art of Persuasion: A History of Advertising Photography. New York: Abrams (not explicitly semiotic but useful)
- Tomaselli, Keyan G. (1996)
Appropriating Images: The Semiotics of Visual Representation. Højbjerg, Denmark: Intervention Press
- Underhill, Paco (1999)
Why We Buy: The Science of Shopping. New York: Simon & Schuster (not explicitly semiotic but useful)
- van Leeuwen, Theo & Carey Jewitt (Eds.) (2001)
Handbook of Visual Analysis. London: Sage (not explicitly semiotic but useful)
- Walker, John A. & Sarah Chaplin (1997)
Visual Culture: An Introduction. Manchester: Manchester University Press (not explicitly semiotic but useful)
- Worth, Sol (1981)
Studying Visual Communication [WWW document] URL
http://www.academia.edu/2846340/Studying_visual_communication
- Zettl, Herbert (1990)
Sight, Sound, Motion: Applied Media Aesthetics (2nd Edn). Belmont, CA: Wadsworth (not explicitly semiotic but useful)
Note: Treat with extreme caution sources labelled with this symbol!