Suggested Reading:
Semiotics of Advertising
- Alexander, Monty (1995) 'Big Talk, Small Talk: BT's Strategic Use of Semiotics in Planning its Current Advertising'
[WWW document] URL
RESTRICTED
- Alexander, Monty (2000) 'Codes and Contexts: Practical Semiotics for the Qualitative Researcher'
[WWW document] URL
RESTRICTED
- Alexander, Monty (nd) 'The Myth at the Heart of the Brand'
[WWW document] URL
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- Barthes, Roland (1963) 'The Advertising Message', in Barthes (1994)
The Semiotic Challenge (trans. Richard Howard). Berkeley, CA: University of California Press, pp. 173-8
- Barthes, Roland (1964) 'The Rhetoric of the Image', in Barthes (1977)
Image-Music-Text. London: Fontana, pp. 32-51
- Beasley, Ron, Marcel Danesi & Paul Perron (2000)
Signs for Sale: An Outline of Semiotic Analysis for Advertisers and Marketers. New York: Legas
- Beasley, Ron & Marcel Danesi (2002)
Persuasive Signs: The Semiotics of Advertising. Berlin: Mouton de Gruyter
- Bell, Steve (2001) 'The Signs Are There'
Marketing Week 27th September
[WWW document] URL
http://www.space-doctors.com/download.php?file=cms/wp-content/uploads/2011/07/marketing-week.pdf
- Berger, John (1972)
Ways of Seeing. London: BBC/Penguin (not explicitly semiotic but very useful)
- Bignell, Jonathan (2002)
Media Semiotics: An Introduction. Manchester: Manchester University Press (Chapter 2) [caution - labels photographic media as primarily iconic rather than primarily indexical]
- Chandler, Daniel (2007)
Semiotics: The Basics (2nd Edition). London: Routledge [contains new material, particularly on Roman Jakobson]
- Chandler, Daniel & Merris Griffiths (2000)
'Gender-differentiated production features in toy commercials',
Journal of Broadcasting & Electronic Media 44(3): 503-520; [WWW document] URL
RESTRICTED
- Chandler, Daniel and Rod Munday (2011)
Dictionary of Media and Communication. Oxford: Oxford University Press
- Cook, Guy (1999)
The Discourse of Advertising. London: Routledge
- Danesi, Marcel (2002)
Understanding Media Semiotics. London: Arnold (Chapter 8)
- Danesi, Marcel (2006)
Brands. London: Routledge
- Dyer, Gillian (1982)
Advertising as Communication. London: Methuen [caution - labels photographic media as primarily iconic rather than primarily indexical]
- Dzamic, Lazar (2001)
No-Copy Advertising. Hove: RotoVision (not explicitly semiotic but useful)
- Evans, Malcolm & Fiona McNae (1999) 'Semiotics, Culture and Communications: The Common Sense of the 21st Century' [Semiotics of Brands] [WWW document] URL
http://www.space-doctors.com/library/sem_intro.pdf
- Evans, Malcolm & Fiona McNae (nd) 'Signs of the Times' [Semiotics in design and packaging] [WWW document] URL
http://www.space-doctors.com/library/d_week.pdf
- Floch, Jean-Marie (2001)
Semiotics, Marketing and Communication. London: Palgrave Macmillan
- Forceville, Charles (1998)
Pictorial Metaphor in Advertising. London: Routledge
- French, Tim, Simon Polovina & Adam Vile (1999) 'Semiotics for E-Commerce: Shared Meanings and Generative Futures'
Proceedings of BIT '99, 3-4 November, Manchester: Manchester Metropolitan University;
[WWW document] URL
http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.17.6319&rep=rep1&type=pdf
- Goffman, Erving (1979)
Gender Advertisements. New York: Harper & Row (not explicitly semiotic but useful)
- Goldman, Robert (1992)
Reading Ads Socially. London: Routledge
- Goldman, Robert & Stephen Papson (1996)
Sign Wars: The Cluttered Landscape of Advertising. New York: Guilford Press
- Harris, Alan C. (1989)
'Sell! Buy! Semiolinguistic Manipulation in Print Advertising' [WWW document] URL
http://www.csun.edu/~vcspc005/advertis.html
- Harvey, Michael & Malcolm Evans (2001) 'Decoding Competitive Propositions: A Semiotic Alternative to Traditional Advertising Research',
International Journal of Market Research 43(2): 171-87; [WWW document] URL
http://www.space-doctors.com/library/ijmr.pdf
- Harvey, Michael & Malcolm Evans (2001) 'Cracking the Code' [The use of semiotics for Guinness advertising] [WWW document] URL
http://www.space-doctors.com/download.php?file=cms/wp-content/uploads/2011/07/cracking_the__code.pdf
- Holbrook, Morris B. & Elizabeth C. Hirschman (1993)
The Semiotics of Consumption:
Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art. Berlin: Mouton de Gruyter
- Jhally, Sut (1987)
The Codes of Advertising. New York: St. Martin’s Press
- Lawes, Rachel (2002) 'Demystifying Semiotics: Some Key Questions Answered',
International Journal of Market Research 44(3): 251-64;
[WWW Document] URL
http://www.ijmr.com/AboutIJMR/Sample3.pdf
- Lee, Na Ree (2002) 'Colour as a Tool for e-Branding'
[WWW document] URL
http://www.colormatters.com/research/nrl_ebrand.pdf (not explicitly semiotic but useful)
- Leiss, William, Stephen Kline & Sut Jhally (2005)
Social Communication in Advertising. London: Routledge
- Leymore, Varda Langholz (1975)
Hidden Myth: Structure and Symbolism in Advertising. New York: Basic Books
- Lewis, Richard W. (1996)
The Absolut Book: The Absolut Vodka Advertising Story. Boston, MA: Journey Editions (not explicitly semiotic but useful)
- McQuarrie, Edward F & David Glen Mick (1996) 'Figures of Rhetoric in Advertising Language'
[WWW document] URL
http://lsb.scu.edu/~emcquarrie/rhetjcr.htm
- McQuarrie, Edward F & David Glen Mick (1999: 'Visual Rhetoric in
Advertising: Text-Interpretative, Experimental and Reader-Response
Analyses', Journal of Consumer Research 26(1): 37-54
- Messaris, Paul (1997)
Visual Persuasion: The Role of Images in Advertising.
London: Sage (not explicitly semiotic but useful)
- Mick, David Glen (1986) 'Consumer Research and Semiotics: Exploring the
Morphology of Signs, Symbols and Significance', Journal of Consumer
Research 13(2: 196-213
- Mick, David Glen (1988) 'Schema-theoretics and Semiotics: Toward More
Holistic, Programmatic Research on Marketing Communication', Semiotica
70(1/2: 1-26
- Mick, David Glen & Laura G Politi (1989) 'Consumers' Interpretations
of Advertising Imagery: A Visit to the Hell of Connotation'. In
Elizabeth C Hirschman (Ed.): Interpretive Consumer Research.
Provo, UT: Association for Consumer Research, pp. 85-96
- Moriarty, Sandra (nd) 'Visual Semiotics and the Production of Meaning in Advertising' [WWW Documents] URL
http://spot.colorado.edu/~moriarts/vissemiotics.html
- Moriarty, Sandra (nd) 'An Interpretive Study of Visual Cues in Advertising' [WWW Documents] URL
http://spot.colorado.edu/~moriarts/viscueing.html
- Nadin, Mihai & Richard D. Zakia (1994)
Creating Effective Advertising Using Semiotics. New York: Consultant Press
- Neumueller, Moritz (2001) 'Hypertext Semiotics in the Commercialized Internet'
[WWW document] URL
http://sammelpunkt.philo.at:8080/23/2/ht_semiotics.pdf
- Oswald, Laura (2012)
Marketing Semiotics: Signs, Strategies, and Brand Value. Oxford: Oxford University Press
- Scott, Linda M & Rajeev Batra (Eds) (2003)
Persuasive Imagery: A Consumer Response Perspective. Mahwah, NJ: Erlbaum (not explicitly semiotic but useful)
- Umiker-Sebeok, Jean (Ed) (1987)
Marketing and Semiotics: New Directions in the Study of Signs for Sale. Berlin: Mouton de Gruyter
- Valentine, Virginia (2001) 'The "Notness" Principle - A Semiotic Model of Meanings'
[WWW document] URL
RESTRICTED
- Vestergaard, Torben & Kim Schroder (1985)
The Language of Advertising. Oxford: Basil Blackwell
- Williamson, Judith (1978)
Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars
Note: Treat with extreme caution sources labelled with this symbol!