Semiotics for Beginners

        Daniel Chandler

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        Daniel Chandler
        UWA 1994

        The preferred form of citation for the online version of this text is as follows:

        • Chandler, Daniel (1994): Semiotics for Beginners [WWW document] URL http://www.aber.ac.uk/media/Documents/S4B/semiotic.html [Date of Visit]

        Contents

        • Contents Page
        • Preface
        • Introduction
        • Signs
        • Modality and representation
        • Paradigms and syntagms
        • Syntagmatic analysis
        • Paradigmatic analysis
        • Denotation, connotation and myth
        • Rhetorical tropes
        • Codes
        • Modes of address
        • Encoding/Decoding
        • Articulation
        • Intertextuality
        • Criticisms of semiotic analysis
        • Strengths of semiotic analysis
        • D.I.Y. semiotic analysis
        • Glossary of key terms
        • Suggested reading
        • References
        • Index