Price (value-for-money, economy etc.), quantity, performance, special features, quality, convenience, practicality, uniqueness, necessity.

[Physiological states with a strong effect on behaviour]: Hunger, thirst, sleep, avoidance of pain, temperature, sex, self- preservation or safety (others add social drives included amongst motives below).

[Psychologically potent ideas directing behaviour towards conscious or unconscious goals]: Power, sex, self-assertion, aggression, curiosity, pleasure, achievement/ambition, affiliation, imitation, identification, desire for acceptance or approval/fear of rejection, status, prestige, dependency, friendship, concern, certainty, meeting standards, security, protection, greed/acquisitiveness, self-indulgence, comfort, altruism, romance, fun, relaxation, self-worth, esteem, adventure, economy, glamour or luxury, to be fashionable/smart, to feel in touch with nature.

[Physiological changes that are evaluated cognitively and may lead to changes in conscious feeling]: Fear, hope, anxiety, love, distress, surprise, guilt, shame, interest, excitement, joy, anger, disgust, contempt or loathing, sadness, happiness, amusement, peacefulness, grief, sorrow, trust, anticipation, depression, envy, frustration, sympathy, loneliness, embarrassment, horror, dread, awe.

Familial, gender, subcultural, occupational, peer.

[Relatively enduring features of individuals which characterize their general patterns of behaviour]: Extraversion, introversion, tolerance of ambiguity, field dependence, impulsivity/reflectivity, conformity etc.

[Enduring and non-specific beliefs shared by groups concerning what is generally desirable, proper, good or bad]: Tradition/convention, modernity, success, competiveness/cooperation, individualism/communality, conformity, independence, freedom, creativity, responsibility, roots, ecology, patriotism, health, cleanliness, youthfulness, vitality, intelligence, maturity, fulfilment, good taste, sophistication or aesthetic sense, quality.

[Acquired mental dispositions which regularly lead individuals to view things in certain ways and to act accordingly regardless of particular goals] Specific to certain issues.

[Influenced by attitudes more than knowledge] Specific to certain issues.

(Beliefs+reliable evidence): Specific to certain phenomena.

Key Module Links

Assignment Deadlines	Archive of Student Essays for This Module	MCS Archive of Student Essays
Semiotics for Beginners	Assignment Feedback Form	General Criteria for Assignments	General Guidelines for Writing Essays

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