Particularly useful books are asterisked.

• Berger, Warren (2001) Advertising Today. London: Phaidon
• Brierley, Sean (1995) The Advertising Handbook. London: Routledge
• *Cook, Guy (1999) The Discourse of Advertising. London: Routledge
• Dickason, Renee (2000) British Television Advertising. Luton: Luton University Press
• Dyer, Gillian (1982) Advertising as Communication. New York: Methuen
• Fennis, Bob M. & Wolfgang Stroebe (2010) The Psychology of Advertising. Hove: Psychology Press
• Fill, Chris (2005) Marketing Communications: Engagement, Strategies and Practice. London: Prentice-Hall
• Fowles, Jib (1996) Advertising and Popular Culture. Thousand Oaks, CA: Sage
• Goldman, Robert (1992) Reading Ads Socially. London: Routledge
• Goldman, Robert & Stephen Papson (1996) Sign Wars: The Cluttered Landscape of Advertising. New York: Guilford Press
• *Heath, Robert (2012) Seducing the Unconscious: The Psychology of Emotional Influence in Advertising. Chichester: Wiley
• Jhally, Sut (1987) The Codes of Advertising. New York: St. Martin's Press
• *Leiss, William, Stephen Kline & Sut Jhally (2005) Social Communication in Advertising (2nd Edition). London: Routledge
• McDonough, John & Karen Egolf (Eds) (2003) The Advertising Age Encyclopedia of Advertising (3 Vols). New York: Fitzroy Dearborn
• Messaris, Paul (1997) Visual Persuasion: The Role of Images in Advertising. Thousand Oaks, CA: Sage
• Myers, Greg (1999) Ad Worlds: Brands, Media, Audiences. London: Arnold.
• Myerson, Jeremy & Graham Vickers (2002) Rewind: Forty Years of Design & Advertising. London: Phaidon
• *Nava, Mica, Andrew Blake, Iain MacRury & Barry Richards (Eds) (1987) Buy This Book: Studies in Advertising and Consumption. London: Routledge
• *O'Shaughnessy, John & Nicholas Jackson O'Shaughnessy (2004) Persuasion in Advertising. London: Routledge
• Richards, Barry, Iain MacRury & Jackie Botterill (2000) The Dynamics of Advertising. Amsterdam: Harwood
• Saunders, Dave (1999) Twentieth Century Advertising. London: Carlton
• Smith, P. R. (2001) Marketing Communications: An Integrated Approach. London: Kogan Page
• Stern, Barbara B. (Ed) (1998) Representing Consumers: Voices, Views and Visions. London: Routledge
• Vestergaard, Torben & Kim Schrøder (1985) The Language of Advertising. Oxford: Basil Blackwell

For lecture-specific reading, see Lectures

For the BBC2 series, Washes Whiter, see here: http://users.aber.ac.uk/dgc/Modules/FM21920/washes_whiter.html

For collections of ads, see Collections

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