Washes Whiter
This is a classic 5-part 1990 BBC series about the history of British TV commercials.
- Part Two: Big! Big! Big! (50 minutes)
Series on the history of British TV commercials looks at the portrayal of men from the 1950s to the '80s and beyond. In the '50s, men were shown as experts and professionals to persuade women and real sporting heroes were used to advertise to men, while it was the businessman and the James Bond action man in the '60s. Men were targeted for personal care products and there were sexist tobacco, beer and lager adverts in the '70s, until New Man emerged in the '80s.
- Part Three: Buy Some Fruit For Lulu (50 minutes)
Series on the history of British television advertising looks at the changing face of children and teenagers in adverts, from the vulnerable, cossetted infants of the 1950s to the tough sophisticated kids of the 1980s.
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Part Four: Sixpence Worth of Heaven (50 minutes)
Series on the history of British television advertising explores the use of fantasy and aspiration to sell products such as Babycham, Camay, Flake, Palmolive, Sunsilk, Renault, Charlie and Chanel to women.
- Part Five: The Getaway People (50 minutes)
Series on the history of British television advertising discusses how advertising in post-war Britain can be viewed as a barometer of the pendulum shifts in national mood and the way we perceive ourselves.
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