Check out the BBC2 series, Washes Whiter: http://users.aber.ac.uk/dgc/Modules/FM21920/washes_whiter.html
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This module - Advertising: Industry and Analysis - is designed to offer students a critical insight into the
advertising industry across a number of converging media. Using numerous
examples of individual advertisements and advertising campaigns, this module
will investigate many interrelated considerations, including the historical
development of the advertising industry, industry structure, advertising
philosophy and psychological approaches, and audience 'positioning'.
Advertising texts (televisual, web and print) will be analysed in the
context of each of the above points.
Check out the BBC2 series, Washes Whiter: http://users.aber.ac.uk/dgc/Modules/FM21920/washes_whiter.html
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