Assignment Nine
What value is there in studying advertisements?
Guidance
For general guidance see the
guidelines for writing essays and reports.
What Key Features Do I Look For?
- Familiarity with relevant texts
- Evidence - the stronger the better
- Argument - coherent and balanced
- Theoretical discussion - relation to relevant theories
- Understanding of relevant concepts
- Reflexivity - reflections on methodology
- Examples - insightfully analysed
- Style - readability and effective presentation
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Please remember to avoid footnotes and to include an
alphabetical list of 'References' which have been cited in the text
(not a Bibliography of anything you have read for the essay). This list should include
author's names, date, book titles (in italics), place of publication and publisher.
Within the text always cite author's surname, date and page number. Double-space your
text and number your pages. For more detailed notes on writing essays in this
department, click
here.
For examples of essays by UWA students click
here.
Advice for this particular assignment: Short titles are not necessarily easier! Think clearly of as many reasons
as you can for studying ads and then illustrate each reason with examples
which demonstrate why such purposes may be worthwhile.
Note also that this is an assignment for which the
inclusion of relevant pictorial illustrations is likely to be an advantage.
Some suggested reading
- Alvarado, Manuel & Oliver Boyd-Barrett (Eds.)
Media Education: An Introduction. London: BFI/Open University
- Bazalgette, Cary (1991)
Media Education. London:
Hodder & Stoughton
- Buckingham, David (1987)
Media Education, Unit 27 of Open
University Course EH207 Education, Block 8: Media for Education.
Milton Keynes: Open University Press
- Cook, Guy (1992)
The Discourse of Advertising. London:
Routledge
- Dyer, Gillian (1982)
Advertising as Communication. London:
Routledge
- Ewen, Stuart (1976)
Captains of Consciousness: Advertising and the Social Roots of Consumer Culture. New York: McGraw-Hill
- Fowles, Jib (1996)
Advertising and Popular Culture. Thousand Oaks, CA: Sage
- Goldman, Robert (1992)
Reading Ads Socially. London: Routledge
- Howard, Rebecca (1998): 'What Value is There in Studying Advertisements?' [WWW document]
URL
http://users.aber.ac.uk/dgc/Students/rwh9501.html
- Ingham, Helen (1997): 'What Value is There in Studying Advertisements?' [WWW document]
URL
http://users.aber.ac.uk/dgc/Students/hzi9403.html
- Leiss, William, Stephen Kline & Sut Jhally (2005)
Social Communication in Advertising: Persons, Products and Images of Well-Being (2nd Edn.).
London: Routledge
- Masterman, Len (1985)
Teaching the Media. London: Comedia
- Messaris, Paul (1997)
Visual Persuasion: The Role of Images in Advertising. Thousand Oaks, CA: Sage
- Myers, Kathy (1986)
Understains: The Sense and Seduction of Advertising. London: Comedia
- O'Shaughnessy, John & Nicholas Jackson O'Shaughnessy (2004)
Persuasion in Advertising. London: Routledge
- Owen, Sharon (1998): 'What Value is There in Studying Advertising?' [WWW document]
URL
http://users.aber.ac.uk/dgc/Students/smo9501.html
- Packard, Vance (1960)
The Hidden Persuaders. Harmondsworth: Penguin
- Williamson, Judith (1978)
Decoding Advertisements. London: Marion Boyars
- Young, Brian M (1990)
Television Advertising and Children. Oxford: Clarendon Press
Note: Treat with extreme caution sources labelled with this symbol!
Key Module Links