Assignment Sixteen
What is subvertising and how effective is it in undermining the effectiveness of brand equities?
Guidance
For general guidance see the
guidelines for writing essays and reports.
What Key Features Do I Look For?
- Familiarity with relevant texts
- Evidence - the stronger the better
- Argument - coherent and balanced
- Theoretical discussion - relation to relevant theories
- Understanding of relevant concepts
- Reflexivity - reflections on methodology
- Examples - insightfully analysed
- Style - readability and effective presentation
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Please remember to avoid footnotes and to include an
alphabetical list of 'References' which have been cited in the text
(not a Bibliography of anything you have read for the essay). This list should include
author's names, date, book titles (in italics), place of publication and publisher.
Within the text always cite author's surname, date and page number. Double-space your
text and number your pages. For more detailed notes on writing essays in this
department, click
here.
For examples of essays by UWA students click
here.
Advice for this particular assignment:
Seek to anchor definitions of subvertising in the arguments from your reading.
Offer a summary of the author's arguments and try to identity the debates in the field.
Be careful to avoid writing a polemic. Do not take any claim 'as read', rather critically examine what is being said.
Can you find any evidence that contests or contradicts the claims of a particular source?
Note also that this is an assignment for which the
inclusion of relevant pictorial illustrations is likely to be an advantage.
Some suggested reading
- Allen, G. (2000)
Intertextuality. London: Routledge.
- Adbusters (2014) ‘Website for the Canadian cultural Jamming organisation’ [WWW document] URL
https://www.adbusters.org/
- Ades, Dawn (1993) ‘Dada and Surrealism,’ in N. Stangos’ (Ed.)
Concepts of Modern Art, London: Thames and Hudson, pp. 100-37.
- Banksy (2005)
Wall and Piece. London: Random House.
- Berger, John (1972)
Ways of Seeing. London: British Broadcasting Corporation/Penguin.
- Berger, John (1972) 'Ways of Seeing: Episode 4' [YouTube video]
http://www.youtube.com/watch?v=5jTUebm73IY
- Brierley, Sean (2002)
The Advertising Handbook (Second Edition). London: Routledge.
- Clifton, Rita, Simmons, John & Ahmad, Sameena. (2003)
Brands and Branding. London: Profile Books.
- Danesi, Marcel (2006)
Brands. New York: Routledge.
- Debord, Guy (1995)
Society of the Spectacle. New York: Zone Books.
- Dery, Mark (1993) ‘Culture Jamming: Hacking, Slashing and Sniping in the Empire of Signs’ [PDF Document] URL
http://markdery.com/?page_id=154.
- Duncombe, Stephen (2002)
Cultural Resistance Reader. London: Verso.
- Eco, Umberto (1987) ‘Towards a Semiological Guerrilla Warfare’, in
Travels in Hyperreality. London: Picador, pp. 135-44.
- Goldman, Robert (1992)
Reading Ads Socially. London: Routledge.
- Goldman, Robert. and Papson, Stephen (1996)
Sign Wars: The Cluttered Landscape of Advertising. New York, NY: Gilford Publications.
- Klein, Naomi (2000)
No Logo. London: Harper Collins.
- Negativland (2014) ‘Welcome to NegativWorldWideWebland’[WWW document] URL
http://negativland.com/
- O'Shaughnessy, John, & O'Shaughnessy, Nicholas Jackson (2004)
Persuasion in Advertising. London: Routledge.
- Posner, Jill (1982)
Spray It Loud,Spray It Loud. London: Routledge & Kegan Paul.
- Williamson, Judith (1978)
Decoding Advertisements: Ideology and Meaning in Advertising. London: Boyars.
Note: Treat with extreme caution sources labelled with this symbol!
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