Assignment Sixteen

What is subvertising and how effective is it in undermining the effectiveness of brand equities?

Guidance

For general guidance see the guidelines for writing essays and reports.

What Key Features Do I Look For?

  • Familiarity with relevant texts
  • Evidence - the stronger the better
  • Argument - coherent and balanced
  • Theoretical discussion - relation to relevant theories
  • Understanding of relevant concepts
  • Reflexivity - reflections on methodology
  • Examples - insightfully analysed
  • Style - readability and effective presentation

Please remember to avoid footnotes and to include an alphabetical list of 'References' which have been cited in the text (not a Bibliography of anything you have read for the essay). This list should include author's names, date, book titles (in italics), place of publication and publisher. Within the text always cite author's surname, date and page number. Double-space your text and number your pages. For more detailed notes on writing essays in this department, click here. For examples of essays by UWA students click here.

Advice for this particular assignment:

Seek to anchor definitions of subvertising in the arguments from your reading. Offer a summary of the author's arguments and try to identity the debates in the field. Be careful to avoid writing a polemic. Do not take any claim 'as read', rather critically examine what is being said. Can you find any evidence that contests or contradicts the claims of a particular source? Note also that this is an assignment for which the inclusion of relevant pictorial illustrations is likely to be an advantage.

Some suggested reading

Note: Treat with extreme caution sources labelled with this symbol!

Key Module Links

Assignment Deadlines Archive of Student Essays for This Module MCS Archive of Student Essays
Semiotics for Beginners Assignment Feedback Form General Criteria for Assignments General Guidelines for Writing Essays


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