Illustrate and critically discuss some of the ways in which subvertising strategies have been made to serve brands rather than undermine them.

Guidance

For general guidance see the guidelines for writing essays and reports.

What Key Features Do I Look For? Familiarity with relevant texts Evidence - the stronger the better Argument - coherent and balanced Theoretical discussion - relation to relevant theories Understanding of relevant concepts Reflexivity - reflections on methodology Examples - insightfully analysed Style - readability and effective presentation

Please remember to avoid footnotes and to include an alphabetical list of 'References' which have been cited in the text (not a Bibliography of anything you have read for the essay). This list should include author's names, date, book titles (in italics), place of publication and publisher. Within the text always cite author's surname, date and page number. Double-space your text and number your pages. For more detailed notes on writing essays in this department, click here. For examples of essays by UWA students click here.

Advice for this particular assignment: This essay calls for a case study approach. Try to identity a number of campaigns in which subvertising strategies have been undermined. Seek to anchor your argument in reading. Offer a summary of their relevant arguments and try to identity the debates in the field. Do not take any claim 'as read', rather critically examine what is being said. Can you find any evidence that contests or contradicts the claims of a particular source? Note also that this is an assignment for which the inclusion of relevant pictorial illustrations is likely to be an advantage.

Some suggested reading

• Ades, Dawn (1993): "Dada and Surrealism," in Nikos Stangos (Ed.) (1993) Concepts of Modern Art. London: Thames and Hudson
• Banksy (2005) Wall and Piece. London: Random House
• Berger, John (1972) Ways of Seeing. London: British Broadcasting Corporation/Penguin.
• Berger, John (1972) 'Ways of Seeing: Episode 4' [YouTube video] http://www.youtube.com/watch?v=5jTUebm73IY
• Brierley, Sean (2002) The Advertising Handbook (Second Edition). London: Routledge.
• Coombe, Rosemary J. (1998) The Cultural Life of Intellectual Properties: Authorship, Appropriation, and the Law. Durham: Duke University Press.
• Debord, Guy (1995) Society of the Spectacle. New York: Zone Books
• Dery, Mark (1993) 'Culture Jamming: Hacking, Slashing and Sniping in the Empire of Signs' [WWW document] http://freischwimmer.net/dery.pdf
• Duncombe, Stephen (Ed.) (2002) Cultural Resistance Reader. London: Verso
• Eco, Umberto (1987) 'Towards a Semiological Guerrilla Warfare.' In Umberto Eco (1987) Travels in Hyperreality. London: Picador Books
• Goldman, Robert (1992) Reading Ads Socially. London: Routledge
• Goldman, Robert & Stephen Papson (1996) Sign Wars: The Cluttered Landscape of Advertising. New York: Guilford Press
• Graw, Isabelle (2004) 'Dedication Replacing Appropriation: Fascination, Subversion and Dispossession in Appropriation Art'. In George Baker, Jack Bankowsky et al., (Eds.) Louise Lawler and Others. Ostfildern-Ruit, pp. 45-67. [WWW document] URL http://www.marginalutility.org/wp-content/uploads/2010/12/04.-Graw.pdf
• Klein, Naomi (2001) No Logo. London: Flamingo/HarperCollins
• Negativland (2014) ‘Welcome to NegativWorldWideWebland’[WWW document] URL http://negativland.com/
• Nierstheimer, Julia (2004) 'Can Advertising be Subversive?' [WWW document] URL http://users.aber.ac.uk/dgc/Modules/FM21920/julia_nierstheimer_2.html (student essay)
• O'Shaughnessy, John & Nicholas Jackson O'Shaughnessy (2004) Persuasion in Advertising. London: Routledge
• Posner, Jill (1982) Spray it Loud. London: Routledge & Kegan Paul
• Williamson, Judith (1978) Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars