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Almost all advertising assumes a heterosexual audience. However, 'niche-marketing' targetted at what is known in the UK as 'the Pink Pound' - gay consumers - is growing. The commercial attraction is of course that in gay partnerships there is frequently a dual income without the financial drain of children. Is 'the Pink Pound' a marketing myth? Is it a cynical marketing ploy? Explore the range of views in the articles linked below.
The Internet has proved of particular value to marginalised groups who are nevertheless sufficiently affluent to be able to afford access to it. It has been of considerable value for scattered minority populations in developing a sense of community. What evidence can you find on the Web for gay-targetted advertising of mainstream commercial products (e.g. fragrances, fashion)?
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