Introduction: The Rise of Modern Advertising

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• Davies, Jim (1998) The Book of Guinness Advertising. London: Guinness
• Dickason, Renée (2000) British Television Advertising. Luton: University of Luton Press (Chapters 2-4)
• Ewen, Stuart (1976) Captains of Consciousness: Advertising and the Social Roots of Consumer Culture. New York: McGraw-Hill
• Fowles, Job (1996) Advertising and Popular Culture. London: Sage (Chapter 2)
• Heimann, Jim (Ed) (2005) The Golden Age of Advertising - The 1950s. Köln: Taschen
• Heimann, Jim (Ed) (2005) The Golden Age of Advertising - The 1960s. Köln: Taschen
• Heller, Steven (Ed) (2006) The Golden Age of Advertising - The 1970s. Köln: Taschen
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• Soares, Joseph 'You Can Buy Happiness' (Examples from the History of Advertising) [WWW document] URL http://www.yale.edu/socdept/slc/ad/advertis.html
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