Reading for Lecture Three
Analysing Ads and their Codes: Semiotics
- Alexander, Monty (1995) 'Big Talk, Small Talk: BT's Strategic Use of Semiotics in Planning its Current Advertising'
[WWW document] URL
http://www.semioticsolutions.com/ref.aspx?id=72
- Alexander, Monty (2000) 'Codes and Contexts: Practical Semiotics for the Qualitative Researcher'
[WWW document] URL
http://www.semioticsolutions.com/ref.aspx?id=78
- Barthes, Roland (1963) 'The Advertising Message', in Barthes (1994)
The Semiotic Challenge (trans. Richard Howard). Berkeley, CA: University of California Press, pp. 173-8
- Barthes, Roland (1964) 'The Rhetoric of the Image', in Barthes (1977)
Image-Music-Text. London: Fontana, pp. 32-51
- Beasley, Ron, Marcel Danesi & Paul Perron (2000)
Signs for Sale: An Outline of Semiotic Analysis for Advertisers and Marketers. New York: Legas
- Beasley, Ron & Marcel Danesi (2002)
Persuasive Signs: The Semiotics of Advertising. Berlin: Mouton de Gruyter
- Bignell, Jonathan (2002)
Media Semiotics: An Introduction. Manchester: Manchester University Press (Chapter 2)
- Chandler, Daniel (2007)
Semiotics: The Basics. London: Routledge
- Clare, Alexander (1998)
'A Semiotic Analysis of Magazine Ads for Men's Fragrances' [WWW document] URL
http://users.aber.ac.uk/dgc/Students/awc9401.html (student essay)
- Cook, Guy (1999)
The Discourse of Advertising. London: Routledge
- Danesi, Marcel (2002)
Understanding Media Semiotics. London: Arnold (Chapter 8)
- Edwards, Eleanor (2003)
'A Semiotic Analysis of Two Guinness Commercials' [WWW document] URL
http://users.aber.ac.uk/dgc/Students/ehe0001.doc (student essay)
- Floch, Jean-Marie (2001)
Semiotics, Marketing and Communication. London: Palgrave Macmillan
- Foster, Elaine (2001)
'A Semiotic Analysis of Alcohol Commercials' [WWW document] URL
http://users.aber.ac.uk/dgc/Students/mff9901.html (student essay)
- Goldman, Robert (1992)
Reading Ads Socially. London: Routledge
- Goldman, Robert & Stephen Papson (1996)
Sign Wars: The Cluttered Landscape of Advertising. New York: Guilford Press
- Griffiths, Merris (1996)
'A Semiotic Analysis Of Diesel Print Ads' [WWW document] URL
http://users.aber.ac.uk/dgc/Students/lmg9302.html (student essay)
- Harris, Alan C. (1989)
'Sell! Buy! Semiolinguistic Manipulation in Print Advertising' [WWW document] URL
http://www.csun.edu/~vcspc005/advertis.html
- Henderson, Emma (2004)
'Ralph Lauren Ads for Men and Women: A Semiotic Analysis' [WWW document] URL
http://users.aber.ac.uk/dgc/Students/elh0101.doc (student essay)
- Holbrook, Morris B. & Elizabeth C. Hirschman (1993)
The Semiotics of Consumption:
Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art. Berlin: Mouton de Gruyter
- Jhally, Sut (1987)
The Codes of Advertising. New York: St. Martin’s Press
- Lawes, Rachel (2002) 'Demystifying Semiotics: Some Key Questions Answered',
International Journal of Market Research 44(3): 251-64;
[WWW Document] URL
http://www.ijmr.com/AboutIJMR/Sample3.pdf
- Leiss, William, Stephen Kline & Sut Jhally (2005)
Social Communication in Advertising. London: Routledge
- Leymore, Varda Langholz (1975)
Hidden Myth: Structure and Symbolism in Advertising. New York: Basic Books
- Moriarty, Sandra (nd) 'Visual Semiotics and the Production of Meaning in Advertising' [WWW Documents] URL
http://spot.colorado.edu/~moriarts/vissemiotics.html
- Moriarty, Sandra (nd) 'An Interpretive Study of Visual Cues in Advertising' [WWW Documents] URL
http://spot.colorado.edu/~moriarts/viscueing.html
- Nadin, Mihai & Richard D. Zakia (1994)
Creating Effective Advertising Using Semiotics. New York: Consultant Press
- Reschke, Nadin (1998)
'A Semiotic Analysis of a Cosmetics Ad and its Interpretation by Readers' [WWW document] URL
http://users.aber.ac.uk/dgc/Students/nnr9501.html (student essay)
- Stone, Rebecca (2000)
'A Semiotic Analysis of Four Designer Clothing Advertisements' [WWW document] URL
http://users.aber.ac.uk/dgc/Students/rbs9701.html (student essay)
- Umiker-Sebeok, Jean (Ed) (1987)
Marketing and Semiotics: New Directions in the Study of Signs for Sale. Berlin: Mouton de Gruyter
- Williamson, Judith (1978)
Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars
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