Analysing Ads and their Codes: Semiotics

• Alexander, Monty (1995) 'Big Talk, Small Talk: BT's Strategic Use of Semiotics in Planning its Current Advertising' [WWW document] URL http://www.semioticsolutions.com/ref.aspx?id=72
• Alexander, Monty (2000) 'Codes and Contexts: Practical Semiotics for the Qualitative Researcher' [WWW document] URL http://www.semioticsolutions.com/ref.aspx?id=78
• Barthes, Roland (1963) 'The Advertising Message', in Barthes (1994) The Semiotic Challenge (trans. Richard Howard). Berkeley, CA: University of California Press, pp. 173-8
• Barthes, Roland (1964) 'The Rhetoric of the Image', in Barthes (1977) Image-Music-Text. London: Fontana, pp. 32-51
• Beasley, Ron, Marcel Danesi & Paul Perron (2000) Signs for Sale: An Outline of Semiotic Analysis for Advertisers and Marketers. New York: Legas
• Beasley, Ron & Marcel Danesi (2002) Persuasive Signs: The Semiotics of Advertising. Berlin: Mouton de Gruyter
• Bignell, Jonathan (2002) Media Semiotics: An Introduction. Manchester: Manchester University Press (Chapter 2)
• Chandler, Daniel (2007) Semiotics: The Basics. London: Routledge
• Clare, Alexander (1998) 'A Semiotic Analysis of Magazine Ads for Men's Fragrances' [WWW document] URL http://users.aber.ac.uk/dgc/Students/awc9401.html (student essay)
• Cook, Guy (1999) The Discourse of Advertising. London: Routledge
• Danesi, Marcel (2002) Understanding Media Semiotics. London: Arnold (Chapter 8)
• Edwards, Eleanor (2003) 'A Semiotic Analysis of Two Guinness Commercials' [WWW document] URL http://users.aber.ac.uk/dgc/Students/ehe0001.doc (student essay)
• Floch, Jean-Marie (2001) Semiotics, Marketing and Communication. London: Palgrave Macmillan
• Foster, Elaine (2001) 'A Semiotic Analysis of Alcohol Commercials' [WWW document] URL http://users.aber.ac.uk/dgc/Students/mff9901.html (student essay)
• Goldman, Robert (1992) Reading Ads Socially. London: Routledge
• Goldman, Robert & Stephen Papson (1996) Sign Wars: The Cluttered Landscape of Advertising. New York: Guilford Press
• Griffiths, Merris (1996) 'A Semiotic Analysis Of Diesel Print Ads' [WWW document] URL http://users.aber.ac.uk/dgc/Students/lmg9302.html (student essay)
• Harris, Alan C. (1989) 'Sell! Buy! Semiolinguistic Manipulation in Print Advertising' [WWW document] URL http://www.csun.edu/~vcspc005/advertis.html
• Henderson, Emma (2004) 'Ralph Lauren Ads for Men and Women: A Semiotic Analysis' [WWW document] URL http://users.aber.ac.uk/dgc/Students/elh0101.doc (student essay)
• Holbrook, Morris B. & Elizabeth C. Hirschman (1993) The Semiotics of Consumption: Interpreting Symbolic Consumer Behavior in Popular Culture and Works of Art. Berlin: Mouton de Gruyter
• Jhally, Sut (1987) The Codes of Advertising. New York: St. Martin’s Press
• Lawes, Rachel (2002) 'Demystifying Semiotics: Some Key Questions Answered', International Journal of Market Research 44(3): 251-64; [WWW Document] URL http://www.ijmr.com/AboutIJMR/Sample3.pdf
• Leiss, William, Stephen Kline & Sut Jhally (2005) Social Communication in Advertising. London: Routledge
• Leymore, Varda Langholz (1975) Hidden Myth: Structure and Symbolism in Advertising. New York: Basic Books
  
• Moriarty, Sandra (nd) 'Visual Semiotics and the Production of Meaning in Advertising' [WWW Documents] URL http://spot.colorado.edu/~moriarts/vissemiotics.html
• Moriarty, Sandra (nd) 'An Interpretive Study of Visual Cues in Advertising' [WWW Documents] URL http://spot.colorado.edu/~moriarts/viscueing.html
• Nadin, Mihai & Richard D. Zakia (1994) Creating Effective Advertising Using Semiotics. New York: Consultant Press
• Reschke, Nadin (1998) 'A Semiotic Analysis of a Cosmetics Ad and its Interpretation by Readers' [WWW document] URL http://users.aber.ac.uk/dgc/Students/nnr9501.html (student essay)
• Stone, Rebecca (2000) 'A Semiotic Analysis of Four Designer Clothing Advertisements' [WWW document] URL http://users.aber.ac.uk/dgc/Students/rbs9701.html (student essay)
• Umiker-Sebeok, Jean (Ed) (1987) Marketing and Semiotics: New Directions in the Study of Signs for Sale. Berlin: Mouton de Gruyter
• Williamson, Judith (1978) Decoding Advertisements: Ideology and Meaning in Advertising. London: Marion Boyars