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Introduction
This is a module for a degree in Media and Communication Studies.
Its primary aim is to encourage an awareness of effective website targeting. Most of the existing website design literature
tends to offer 'universal' principles for effective web design but, as (for instance) market researchers
will be quick to point out, what attracts and suits one audience will be quite inappropriate for another.
We explore website design with a focus on this issue of matching sites to target audiences.
This module is primarily for Media and Communication Studies students. However, it will also suit:
- Film and Television students (in the media bizz if you don't have a web presence, you don't exist!).
- Computer Science students (though you need to be aware of the importance of the essay-writing
element and the emphasis on
semiotic theory).
- Marketing students (because of the primary emphasis on the targeting of websites).
There will be ten 1-hour lectures (5 per semester) and ten 1-hour workshops
per semester. These are intended to give you practical assistance in applying
principles from lectures to the assessed task of developing a proposal for a well-targeted website homepage.
There is no exam - assessment is based on 100% coursework.
You are expected to do a considerable amount of library research and fieldwork: students who
do not take this task seriously will not pass this module.
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