General Reading: Marketing and the Web
- Andres, Clay (2001)
Great Web Branding. New York: Hungry Minds/Wiley
- Andres, Clay (2002)
Designing Online Identities: Successful Graphic Strategies for Brands on the Web.
Gloucester, MA: Rockport
- Chandler, Daniel and Rod Munday (2011)
Dictionary of Media and Communication.
Oxford: Oxford University Press
- Goldman, Robert & Stephen Papson (1998)
Nike Culture.
London: Sage
- Gunter, Barrie & Adrian Furnham (1992)
Consumer Profiles: An Introduction to Psychographics. London: Routledge
- Harrison, Amy E. (2001)
'Where Are They Now? Online Identities on the Commercial Web'
[WWW document] URL
http://cct.georgetown.edu/thesis/amyharrison.pdf
- Mantle, Jonathan (1999)
Benetton: The Family, the Business and the Brand.
London: Warner
- Myers, Greg (1999)
Ad Worlds: Brands, Media, Audiences. London: Arnold.
- Pricken, Mario (2002)
Creative Advertising. London: Thames & Hudson
- Schmitt, Bernd & Alex Simonson (1997)
Marketing Aesthetics: The Strategic Management of Brands, Identity, and Image. New York: Free Press
- Simon, S. J. & S. C. Pappas (2005) 'Attitudes Towards Product Website Design: A Study of the Effects of Gender',
Journal of Marketing Communications 11(2): 129-144
- Wood, Andrew F. & Matthew J. Smith (2001)
Online Communication: Linking Technology, Identity and Culture.
Mahwah, NJ: Lawrence Erlbaum
