General Reading: Semiotics of the Web and Advertising

• Alexander, Monty (nd) 'Big Talk, Small Talk' [WWW document] URL http://www.semioticsolutions.com/media/bigtalk.doc
• Alexander, Monty (nd) 'The Myth at the Heart of the Brand' [WWW document] URL http://www.semioticsolutions.com/media/myth.doc
• Andersen, Peter Bogh (1997) A Theory of Computer Semiotics: Semiotic Approaches to Construction and Assessment of Computer Systems. Cambridge: Cambridge University Press
• Andersen, Peter Bogh (nd): 'What Semiotics Can and Cannot Do for HCI' [WWW document] URL http://www.cs.auc.dk/~pba/Preprints/WhatSemioticsCan.pdf
• Baranauskas, M. Cecilia, Kecheng Liu & Samuel Chung (nd): 'Website Interfaces as Representamen of Organisational Behaviour' [WWW document] URL http://www.bdk.rug.nl/onderzoek/castor/OS02/website/papers/Baranauskas.pdf
• Barr, Pippin, James Noble & Robert Biddle (2002) 'Icons R Icons' [WWW document] URL http://www.mcs.vuw.ac.nz/~chikken/research/beatsandpieces/auic2003/html
• Bean, Stephen H (nd) 'The Efficacy of Non-verbal Images in Multimedia' [WWW document] URL http://multimedia.ucc.ie/Staff/SB/Academic_papers/Papers_in_PDF/Stephen%20Bean.pdf
• Beasley, Ron & Marcel Danesi (2002) Persuasive Signs: The Semiotics of Advertising. Berlin: Mouton de Gruyter
• Chandler, Daniel (1994) Semiotics for Beginners. [WWW document] URL http://users.aber.ac.uk/dgc/media/Documents/S4B/
• Chandler, Daniel (2007) Semiotics: The Basics. London: Routledge
• Chandler, Daniel and Rod Munday (2011) Dictionary of Media and Communication. Oxford: Oxford University Press
• Codognet, Philippe (nd) 'The Semiotics of the Web' [WWW document] URL http://pauillac.inria.fr/~codognet/web.html
• French, Tim, Simon Polovina & Adam Vile (nd) 'Semiotics for E-Commerce: Shared Meanings and Generative Futures' [WWW document] URL http://www.e-global.es/004_47_french.pdf
• Katsika, Maria (2002) 'Comparison and Contrast of the Websites of Two Rival Global Brands' http://users.aber.ac.uk/dgc/media/Students/aueb_maria_katsika_2002.zip
• Laurie, John (Ed) (2001) 'Distilling a Language for Cyberspace' Educational Technology & Society 4(3) [WWW document] URL http://ifets.gmd.de/periodical/vol_3_2001/discuss_summary_march2001.pdf
• Lee, Na Ree (2002) 'Colour as a Tool for e-Branding' [WWW document] URL http://www.colormatters.com/research/nrl_ebrand.pdf
• Light, Ann (2001) 'Representing the Producer: The Use of Semiotic Analysis to Inform the Design of Interactive Components in Networked Media' [WWW document] URL http://www.dcs.gla.ac.uk/~johnson/papers/dsvis_2001/light/
• Ligerakis, Maria (2003) 'Hidden Meanings of Semiotic Marketing' [WWW document] URL http://www.bandt.com.au/articles/e3/0c00bde3.asp
• McQuarrie, Edward F. & David Glen Mick (1996) 'Figures of Rhetoric in Advertising Language' [WWW document] URL http://lsb.scu.edu/~emcquarrie/rhetjcr.htm
• McQuarrie, Edward F. & David Glen Mick (1999) 'Visual Rhetoric in Advertising: Text-Interpretative, Experimental and Reader-Response Analyses', Journal of Consumer Research 26(1): 37-54
• Messaris, Paul (1997) Visual Persuasion: The Role of Images in Advertising. London: Sage
• Mick, David Glen (1986) 'Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols and Significance', Journal of Consumer Research 13(2): 196-213
• Mick, David Glen (1988) 'Schema-theoretics and Semiotics: Toward More Holistic, Programmatic Research on Marketing Communication', Semiotica 70(1/2): 1-26
• Mick, David Glen & Laura G. Politi (1989) 'Consumers' Interpretations of Advertising Imagery: A Visit to the Hell of Connotation'. In Elizabeth C Hirschman (Ed.): Interpretive Consumer Research. Provo, UT: Association for Consumer Research, pp. 85-96
• Neumueller, Moritz (nd) 'Applying Computer Semiotics to Hypertext Theory and the World Wide Web' [WWW document] URL http://www.ifs.uni-linz.ac.at/ifs/staff/reich/ohs6/docs/pp/neumueller/neumueller.pdf
• Neumueller, Moritz (2001) 'Hypertext Semiotics in the Commercialized Internet' [WWW document] URL http://sammelpunkt.philo.at:8080/archive/00000023/01/HTML_Version/text/ht_semiotics.html
• Oswald, Laura (2012) Marketing Semiotics: Signs, Strategies, and Brand Value. Oxford: Oxford University Press
• Sapnar, Megan (2002) 'The Code Looks Back: Flash Software, Virtual Spectators and the Interactive Image' [WWW document] URL http://cct.georgetown.edu/thesis/MeganSapner.pdf
• Sapnar, Megan (2002) 'From Text Effects to Canned Goods: Identity Construction and Visual Codes in the Flash Development Community' NMEDIAC: The Journal of New Media and Culture 1(1) [WWW document] URL http://www.ibiblio.org/nmediac/winter2002/flash_community.html
• Sherson, Grant (1999) 'The Relevance of Semiotics to the Internet: How Web Designers use Metaphors in Web Development' [WWW document] URL http://www.ucol.ac.nz/~g.sherson/papers/semiotics.htm
• Smart, Karl L., Judy Cossell Rice & Larry E. Wood (2000) 'Meeting the Needs of Users: Toward a Semiotics of the Web' [WWW document] URL http://www.ischool.utexas.edu/~i385e/readings/Smart.pdf
• Snider, Chris (2000) 'The Diffusion of Web Icons' [WWW document] URL http://chrissnider.com/academic/icons/index.html
• Valentine, Virginia (nd) 'The "Notness" Principle - A Semiotic Model of Meanings' [WWW document] URL http://www.semioticsolutions.com/media/notness.doc
• Westerlund, Bosse (2002) 'Form is Function' [WWW document] URL http://cid.nada.kth.se/pdf/CID-173.pdf
• Yildiz, Melda M (nd) 'Some Semiotic Aspects of Web Navigation: Hypertext, Semiotics and the World Wide Web' [WWW document] URL http://euphrates.wpunj.edu/faculty/yildizm/sp/w_abstract/semioticWWW.html

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