General Reading: Gender Issues in Design and Marketing

• Archer, D., B. Iritani, D. Kimes & M. Barrios (1983) ‘Face-Ism - 5 Studies of Sex-Differences in Facial Prominence’, Journal of Personality and Social Psychology 45(4): 725-735.
• Baker, Stephen (1961) Visual Persuasion: The Effect of Pictures on the Subconscious. New York: McGraw-Hill
• Basow, Susan A. (1992) Gender: Stereotypes and Roles. Belmost, CA: Wadsworth
• BBC (2005) 'Website design is "biased to men"' [WWW document] URL http://news.bbc.co.uk/1/hi/wales/4740173.stm
• Benwell, Bethan (Ed) (2003) Masculinity and Men's Lifestyle Magazines Oxford: Blackwell
• Chadwick-Dias, Ann, Donna Tedesco & Tom Tullis (2004) 'Demographic Differences in Preferred Web Site Content' [WWW document] URL http://www.bentley.edu/events/agingbydesign2004/presentations/tedesco_chadwickdias_tullis_demographicdifferences.pdf
• Chandler, Daniel & Merris Griffiths (2000) 'Gender-differentiated production features in toy commercials', Journal of Broadcasting & Electronic Media 44(3): 503-520; [WWW document] URL [RESTRICTED]
• Chandler, Daniel and Rod Munday (2011) Dictionary of Media and Communication. Oxford: Oxford University Press
• Cortese, Anthony J. (2004) Provocateur: Images of Women and Minorities in Advertising. Lanham, MD: Rowman & Littlefield
• Costa, Janeen Arnold (Ed) (1994) Gender Issues and Consumer Behavior. Thousand Oaks, CA: Sage
• Courtney, Alice & Thomas W. Whipple (1983) Sex Stereotyping in Advertising. Lexington, MA: Lexington/D. C. Heath
• Crewe, Ben (2003) Representing Men: Cultural Production and Producers in the Men's Magazines Market. Oxford: Berg
• Eakins, Barbara Westbrook & R. Gene Eakins (1978) Sex Differences in Human Communication. Boston, MA: Houghton Mifflin
• Ferguson, Marjorie (1983) Forever Feminine: Women's Magazines and the Cult of Femininity. London: Heinemann
• Frere-Jones, Tobias (2000): ‘Drugstore Travelogue’. In Steven Heller (Ed): Sex Appeal: The Art of Allure in Graphic and Advertising Design. New York: Allworth Press, pp. 40-42
• Gaines, Jane & Michael Renov (1989) Female Representation and Consumer Culture. Special Issue of Quarterly Review of Film and Video 11(1)
• Gauntlett, David (2002) Media, Gender and Identity. London: Routledge
• Goffman, Erving (1979) Gender Advertisements. New York: Harper & Row
• Green, Eileen & Alison Adams (Eds) (2001) Virtual Gender: Technology, Consumption and Identity Matters. London: Routledge
• Hall, Judtih A.(1990) Nonverbal Sex Differences: Accuracy of Communication and Expressive Style. Baltimore, MD: Johns Hopkins University Press
• Haskins, J. B. & L. Flynne (1974) ‘Effects of headline typeface variation on reader interest’, Journalism Quarterly 51(4), 677-682 [gendered fonts]
• Hecker, Sidney & David W Stewart (Eds) (1988) Nonverbal Communication in Advertising. Lexington, MA: Lexington Books/D C Heath
• Heller, Steven (Ed) Sex Appeal: The Art of Allure in Graphic and Advertising Design. New York: Allworth Press
• Henley, Nancy M.(1977) Body Politics: Power, Sex and Nonverbal Communication. Englewood Cliffs, NJ: Prentice-Hall
• Jackson, Peter, Nick Stevenson & Kate Brooks (2001) Making Sense of Men's Magazines. Oxford: Polity
• Katsika, Maria (2002) 'Comparison and Contrast of the Websites of Two Rival Global Brands' [WWW document] URL http://users.aber.ac.uk/dgc/media/Students/aueb_maria_katsika_2002.zip
• Kirkham, Pat (Ed) (1996) The Gendered Object. Manchester: Manchester University Press
• Kitch, Caroline (2001) The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media. Chapel Hill, NC: University of North Carolina Press
• Koller, Veronika (2008) 'Not Just a Colour: Pink as a Gender and Sexuality Marker in Visual Communication', Visual Communication 7(4): 395-423
• Maccoby, Eleanor E. (Ed) (1967) The Development of Sex Differences. London: Tavistock
• Maccoby, Eleanor E. & C. N. Jacklin (1974) The Psychology of Sex Differences. Stanford, CA: Stanford University Press
• Mayo, Clara & Nancy M. Henley (Eds) (1981) Gender and Nonverbal Behavior. New York: Springer-Verlag
• McCracken, Ellen (1993) Decoding Women's Magazines: From 'Mademoiselle' to 'Ms.'. New York: St Martin's Press
• Manca, Luigi & Alessandra Manca (Eds) (1994) Gender & Utopia in Advertising. Lisle, IL: Procopian Press
• Miller, Hugh & Jill Arnold (2003) 'Self in Web Home Pages: Gender, Identity and Power in Cyberspace' [WWW document] URL http://www.vepsy.com/communication/book2/2SECTIO_05.PDF
• Moss, Gloria (2009) Gender, Design and Marketing: How Gender Drives Our Perception of Design and Marketing. Aldershot: Gower.
• Nelson, Audrey with Susan K. Golant (2004) You Don't Say: Navigating Nonverbal Communication Between the Sexes. New York: Prentice Hall
• Picariello, Martha L., Danna N. Greenberg & David R. Pillemer (1990) ‘Children’s Sex-related Stereotyping of Colors’, Child Development 61: 1453-1460
• Reichart, Tom (2003) The Erotic History of Advertising. Amhurst, NY: Prometheus
• Reichart, Tom & Jacqueline Lambiase (Eds) (2003) Sex in Advertising: Perspectives on the Erotic Appeal. Lexington, MA: Lexington/D. C. Heath
• Root, Jane (1984) Pictures of Women. London: Pandora
• Scanlon, Jennifer (Ed) (2000) The Gender and Consumer Culture Reader. New York: New York University Press
• Simon, S. J. & S. C. Peppas (2005) 'Attitudes Towards Product Website Design: A Study of the Effects of Gender', Journal of Marketing Communications 11(2): 129-144
• Taft, Charles (1997) ‘Color Meaning and Context: Comparisons of Semantic Ratings of Colors on Samples and Objects’, Color Research and Application 22(1): 40-50
• Tungate, Mark (2008) Branded Male: Marketing to Men. London: Kogan Page
• Tungate, Mark (2011) Branded Beauty: How Marketing Changed the Way We Look. London: Kogan Page
• Vandergrift, Kay E. et al. (nd) ‘How Does Gender Color our Preferences and Decisions on the WWW?’ http://www.scils.rutgers.edu/~kvander/gender_project/home.htm
• Wardlow, Daniel L. (Ed) (1996) Gays, Lesbians and Consumer Behavior. New York: Harrington Park Press
• Wolin, Lori D. & Pradeep Korgaonkar (2003) ‘Web Advertising: Gender Differences in Beliefs, Attitudes and Behavior’, Internet Research 13(5): 375-385

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