Reading for Lecture Four
The Dynamics of Agency and Client
- Anderson, Chuck (2000)
The Big Lie: The Truth About Advertising. London: Random Thoughts
- Andres, Clay (2002)
Designing Online Identities: Successful Graphic Strategies for Brands on the Web. Gloucester, MA: Rockport
- Arens, William F. (2005)
Contemporary Advertising (8th Edn). Boston, MA: McGraw-Hill/Irwin
- Berger, Warren (2001)
Advertising Today. London: Phaidon
- Brierley, Sean (1995)
The Advertising Handbook. London: Routledge (Chapters 5-6)
- Bullmore, Jeremy (2003)
Behind the Scenes in Advertising: More Bull More. London: NTC Publications
- Clark, Eric (1988)
The Want Makers. London: Hodder & Stoughton (Chapter 1)
- Douglas, Torin (1984)
The Complete Guide to Advertising. London: Macmillan
- Fill, Chris (2005)
Marketing Communications: Engagement, Strategies and Practice. London: Prentice-Hall
- Fowles, Jib (1996)
Advertising and Popular Culture. London: Sage (Chapter 4)
- Gunter, Barrie & Adrian Furnham (1992)
Consumer Profiles: An Introduction to Psychographics. London: Routledge
- Halinen, Aino (1996)
Relationship Marketing in Professional Services: Study of Agency-client Dynamics in the Advertising Sector.
London: Routledge
- Hart, Norman A (Ed.) (1995)
The Practice of Advertising. Oxford: Heinemann
- Harrison, Tony (1989)
A Handbook of Advertising Techniques. London: Kogan Page
- Institute of Communications and Advertising (ICA, Canada) (1995)
So... You Want to be in an Advertising Agency?
[WWW document] URL
http://www.ica-ad.com/prefbooks/SoYouWanttobeinanAdAgency.pdf
- Jefkins, Frank (1992)
Advertising. Oxford: Butterworth-Heinemann
- Johnson, Michael (2002)
Problem Solved: A Primer in Design and Communication. London: Phaidon
- Malefyt, Timothy D. & Brian Moeran (Eds) (2003)
Advertising Cultures. Oxford: Berg
- Nadin, Mihai & Richard D Zakia (1994)
Creating Effective Advertising Using Semiotics. New York: Consultant Press
- Nixon, Sean (2003)
Advertising Cultures: Gender, Commerce, Creativity. London: Sage
- Ogilvy, David (1983)
Ogilvy on Advertising. London: Pan
- Pollick, Daniel G. (2000)
Agency: Inside the World of Advertising. New York: iUniverse.com
- Pricken, Mario (2002)
Creative Advertising. London: Thames & Hudson
- Rothschild, Michael L. (1987)
Advertising: From Fundamentals to Strategies. Lexington, MA: D.C. Heath & Co. (pp. 21-34)
- Smith, P. R. (2001)
Marketing Communications: An Integrated Approach. London: Kogan Page
- Steel, Jon (1998)
Truth, Lies, and Advertising: The Art of Account Planning.. New York: John Wiley
- Varghese, A. K. & J. W. Vilanilam (2003)
Advertising Basics!: A Resource Guide for Beginners. London: Sage
- Whye, Stephen (n.d.)
Brand Republic Industry Guide: Advertising.
[WWW document] URL
http://offline.hbpl.co.uk/BRJobs/CareerAdvice/industryGuide/2316AdvertisingGuide.pdf#search=%22%22advertising%20agency%20structure%22%22
Note: Treat with extreme caution sources labelled with this symbol!
Check this out!
'Truth in Advertising' from Saatchi & Saatchi.
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