Reading for Lecture Ten
Lifestyles for Sale: The Case of Cars
- Aaker, David A. (n.d.)
'How Saturn Built A Brand' [WWW document] URL
http://haas.berkeley.edu/~market/PAPERS/AAKER/BOOKS/BUILDING/saturn.html
- Agger, Michael (nd): 'Cars for the Cowboy' [WWW document] URL
http://www.cis.yale.edu/amstud/r66/am7.html
- Anon. (1999) 'The First Year of Mazda Brand Management' [WWW document] URL
http://www.mazda.com/mnl/9910/brand.html
- Bailey, Rachel (nd): 'Gender-Differentiated Car Commercials' (Student Essay) [WWW document] URL
http://users.aber.ac.uk/dgc/Students/rmb9801.html
- Barthel, Diane (1988)
Putting on Appearances: Gender and Advertising. Philadelphia, PA: Temple University Press (Chapter 11)
- Best, Amy L. (2006)
Fast Cars, Cool Rides: The Accelerating World of Youth and Their Cars. New York: New York University Press
- Booth-Clibborn, Edward (1993)
Remember Those Great VW Ads . London: Booth-Clibborn Editions
- Carroll, Bret E. (Ed) (2003)
American Masculinities: A Historical Encyclopedia. ('Automobiles')
- Channon, Charles (Ed.) (1989)
20 Advertising Case Histories. London: Cassell (Chapter 19)
- Clarke, R. M. (1996)
Forty Years of Selling Volvo. London: Brooklands
- Dregni, Eric (1996)
Ads That Put America on Wheels. ?: Motorbooks International
- Featherstone, Mike (2005)
Automobilities. London: Sage
- Floch, Jean-Marie (2001)
Semiotics, Marketing and Communication. Basingstoke, Hampshire: Palgrave (Chapter 5)
- Fox, Kate (2004)
Watching the English: The Hidden Rules of English Behaviour. London: Hodder & Stoughton
[includes her observations on class differences in attitudes to cars]
- Frostick, Michael (1970)
Advertising and the Motor-Car. London: Lund Humphries
- Frumkin, Mitchel J. (2001)
Classic Muscle Car Advertising: The Art of Selling Horsepower. New York?: Krause Publications
- Gunter, Barrie & Adrian Furnham (1992)
Consumer Profiles: An Introduction to Psychographics. London: Routledge
- Hammond, Richard & Andy Wilman (2005)
What Not to Drive. London: Weidenfeld & Nicolson
- Haugen, David M. (n.d.)
Cars (Examining Pop Culture). New York?: Greenhaven Press
- Hill, Daniel Delis (2002)
Advertising to the American Woman, 1900-1999.
Columbus, OH: Ohio State University Press (Chapter 7)
- Imai, Takahiro (1997): 'Identity and Desire in Consumption' [WWW document] URL
http://www.geocities.com/Athens/7606/mathesis.htm (relevant to the notion of 'you are what you drive')
- Lawson, Helene M. (2000)
Ladies on the Lot: Women, Car Sales, and the Pursuit of the American Dream. New York?: Rowman & Littlefield
- MacRury, Ian (1987) 'Advertising and the Modulation of Narcissism', in
Mica Nava, Andrew Blake, Iain MacRury & Barry Richards (Eds) (1987)
Buy This Book: Studies in Advertising and Consumption. London: Routledge, pp. 239-254
- Marsh, Peter & Peter Collett (1986)
Driving Passion: The Psychology of the Car. Boston, MA: Faber and Faber
- McDonough, John & Karen Egolf (Eds) (2003)
The Advertising Age Encyclopedia of Advertising (3 Vols). New York: Fitzroy Dearborn ('Automobiles' in Vol. 1)
- Miller, Daniel (2001)
Car Cultures. Oxford: Berg
- Moog, Carol (1990)
'Are They Selling Her Lips?' Advertising and Identity. New York: Morrow (Chapter 5)
- O'Connell, Sean (1998)
The Car in British Society: Class, Gender and Motoring, 1896-1939 (Studies in Popular Culture).
Manchester: Manchester University Press
- Richards, Barry, Iain MacRury & Jackie Botterill (2000) 'Driven by Passion? Car Advertisement
Content, 1950-1998', in Richards, Barry, Iain MacRury & Jackie Botterill
The Dynamics of Advertising. Amsterdam: Harwood, pp. 189-206
- Saunders, Dave (1999)
Twentieth Century Advertising. London: Carlton (Part 8)
- Stevenson, Heon (1991)
Advertising British Cars of the Fifties. London: G. T. Foulis
- Stevenson, Heon (2004)
British Car Advertising of the 1960s. New York?: McFarland
- Swan, Tony (2002)
Retro Ride: Advertising Art of the American Automobile. New York?: Collectors Press
- Thoms, D. W. (1998)
Popular Culture and the Motor Car in the Twentieth Century. London?: Ashgate
- Thorley, Nigel (2006)
Jaguar: Marketing the Marque - The History of Jaguar Seen Through Its Advertising, Brochures and Catalogues.
London: Haynes
- Weiss, Michael J. (2000)
The Clustered World: How We Live, What We Buy and What It All Means About Who We Are. Boston, MA: Little, Brown
[includes car preferences of American lifestyle cluster groups]
- Wernick, Andrew (1991)
Promotional Culture: Advertising, Ideology and Symbolic Expression. London: Sage (Chapter 4)
- Wollen, Peter and Joe Kerr (Eds) (2002)
Autopia: Cars and Culture. London: Reaktion
- Yan, Jack (nd) 'Nicole? Papa! The Renault Clio Commercial' (CAP) [WWW document] URL
http://www.jyanet.com/cap/001a.htm
- Young, Daniel (1993)
Advertising Rover, 1904-84. London: Yesteryear Books
- Young, Daniel (1993)
Advertising Triumph (Saloon Cars), 1947-81. London: Yesteryear Books
- Young, Daniel (1993)
Advertising the VW Beetle, 1954-1972. London: Yesteryear Books
Note: Treat with extreme caution sources labelled with this symbol!
Relevant Weblinks